6 x 8 x 2 Pouch
Premium stand-up pouch format designed for shelf presence, Amazon imagery, and a clean front/back packaging story.
Products
Four Launch Flavors. Two Pack Formats.
SALTPOP™ launches with four core flavors: Lemonade, Orange, Strawberry Lemonade, and Mixed Berry. Each flavor will be available in a 16-count pouch, plus a 16-count variety pack with 4 sticks of each flavor.
Launch Products
16-Count Pouches
Initial Market Run
The first production run is focused on the four launch flavors only: Lemonade, Orange, Strawberry Lemonade, and Mixed Berry.
Each flavor will be sold as its own 16-count pouch. The variety pack will also be 16 sticks total, with 4 sticks of each launch flavor.
Lemonade
Orange
Strawberry Lemonade
Mixed Berry
Product Position
A Premium Hydration Stick, Not A Sugar Drink.
SALTPOP is built for customers who want clean ingredients, real fruit powder, zero sugar, no artificial sweeteners, and a mineral-forward hydration experience that feels more intentional than ordinary drink mixes.
Retail Format
Built Around A Real Shelf-Ready Pouch.
The package format is a 6 in wide x 8 in tall x 2 in deep stand-up pouch. That gives SALTPOP enough face area for the silver brand panel, electrical system mark, flavor key, and clean claim structure without crowding the front panel.
16 Sticks
Each pouch holds 16 single-serve sticks. Single-flavor pouches contain one flavor; the variety pack contains four sticks of each launch flavor.
Four-Flavor Launch
Lemonade, Orange, Strawberry Lemonade, and Mixed Berry are the launch flavors. Pineapple Orange stays in development until the first run is proven.
Packaging System
One Package Language Across Pouch, Sticks, And Website.
The pouch should match the stick packs, the website, and the science story: white body, silver SALTPOP brand panel, navy technical typography, controlled flavor color, fruit top-left, and disciplined support-language claims.
Variety Pack
Lemonade
Orange
Strawberry Lemonade
Mixed Berry
Front Panel Lock
Keep the fruit cluster top-left. Add the flavor names as a small restrained key, not large vertical blocks. Keep SALTPOP dominant in the silver brand panel.
Claim Language Lock
Use one system: Electrical Hydration System™, Electrically Active Ionic Minerals™, Real Fruit Powder, High Grade Reb M, and ATP Performance Support, with the deeper science explanation on the back panel and website.
Launch SKU Structure
Simple, Clear, Retail-Ready.
Single-Flavor Pouches
Each launch flavor will be available as a 16-count pouch for customers who want one flavor at a time.
- Lemonade - 16 sticks
- Orange - 16 sticks
- Strawberry Lemonade - 16 sticks
- Mixed Berry - 16 sticks
Variety Pack
The variety pack is also 16 sticks total, built for trial and flavor discovery.
- 4 Lemonade sticks
- 4 Orange sticks
- 4 Strawberry Lemonade sticks
- 4 Mixed Berry sticks
Flavor System
Four Core Flavors.
Lemonade
Bright, clean, citrus-forward, and built to feel like the foundation flavor of the Electrical Hydration System™.
Orange
Classic citrus character with a smooth, refreshing profile designed for everyday use.
Strawberry Lemonade
A fruit-forward blend designed to balance berry sweetness with citrus brightness.
Mixed Berry
A darker berry profile designed to feel full, refreshing, and distinct from the citrus flavors.
How To Use
Mix. Shake. Hydrate.
Start with water, add one stick, shake or stir, and adjust water level to taste. Final label directions should match the approved production formula and packaging review.
Future Flavor
Pineapple Orange Is In Development.
Pineapple Orange is a fifth flavor concept and is not part of the initial market run. The first launch remains focused on Lemonade, Orange, Strawberry Lemonade, Mixed Berry, and the 4-flavor variety pack.